vertical and horizontal strokes are unitied.
In the example to the right, the knife tool, found under the scissor tool, in the toolbox, was used to cut the diagonal line of the letter K. Next, it was selected and and deleted. The readability of the letter was studied and more of the dangling part of the letter K was removed.  
In the example, to the right, a different font was used. The diagonal part of the letter V was adjusted to work with the disected letter K.The angle of the letter V was adjusted.  
The resulting logotype with color variation  
In the example, to the right, another font was used with similar effects.  
   

Curved and Vertical Letters
 

For curved and vertical letters, try different typefaces and play with the unique features of a font.

Letters that do not join well in one font may work fine in another.

 

Try overlapping and repositioning the letters.

 

Try elongating and cropping parts of the letters.

 

Try deleting and connecting one letterform to the next.

  
   
   
   
Try the fonts in both upper and lower case letters.

Upper case letters appear more formal.

Lower case letters appear casual.

In the examples, to the right, the horizontal bar on the letter F was angled.

In the second example the letter F was enlarged and overlapping was explored.

In the third example the letter F was enlarged and parts of the letters were removed before the 2 parts were overlapped.

The fourth example explores the same effects as were used in the previous example.

After exploring these options, study the effects. Ask yourself if the logotype is readable. The idea may be wonderful, but if the message is confusing, more options need to be explored.

Explore combining both upper and lower case letters in the same logotype.
 

Explore by combining different fonts, arrangements, sizes, overlap etc. in the same logotype.  
     
     
 

Explore whole words.
 

Try the effects of negative and positive space.

 

  
   
   
Remove, unite and overlap letters.
Combine sizes, styles and weights

 

 

Combine uppear and lower case and sizes.

 

 

 

Combine sizes and overlapping and kern the letters

 

 

Combine fonts (no more than 2), overlap and explore color effects. Kern and tracking.
   

Crossbars: Elongate and play with the mid- letter crossbars on combined letterforms.
 

Negative and Positive Space Practicum/Tutorial #1
Review from GRC 108, Outline Type:
How to Create
   
   
Dissect letter parts. Add lines.

 

 

Join crossbars

 

 

Stagger the arrangements of the letters.

 

Create negative crossbars.
Play with the negative and positive space of letter forms.

Try reversing negative to positive and visa versa. Try placing a rectangle or a circle behind the letters to help maintain a negative effect.
The true negative space is the area inside and around the letters. Experiment with the negative areas too while trying to maintain readability.

Crop the parts of the letters that make up the acronyms
 

Add the name of the company below the cropped letters.

 

 Practicum/Tutorial #1
Review from GRC 108, Outline Type:
How to Create
   
 

 

 To crop objects and text. Make sure that the letters have been converted to outline type.
Overlap the objects that you want to crop and apply the Pathfinder, Divide Filter (found under the Effects Menu in Adobe Illustrator). Use the direct selection tool to select parts of objects and press the delete key (Mac) or Backspace Key (PC) on your keyboard.

Another way to crop is to place a shape over the outline type...for example a rectangle...position it at the point that you want it crop. Select the shape only and from the Object Menu, select Object, Path, Divide Objects below.

Use the direct selection tool to select parts of objects and press the delete key (Mac) or Backspace Key (PC) on your keyboard.

Make Text readable by applying a line that flows through or around the letterform(s).
 

When letters are hard to join, try using a simple graphic to help to create a sense of connection.

Use simple ellipses, circles, squares, or type faces, converted to outline type, such as webdings, Zampf Dingbats etc.

 

 Practicum/Tutorial #1
Review from GRC 108, Outline Type:
How to Create
   
Applying a white line
 
Applying simple graphics.

Try different color backgrounds, shapes and color arrangements to help maintain a unified, visual effect with the letters.
 

 
Arrange the company name within the unified space...try arcs, kerning, tracking, angles, verticals and horizontals.  
 

Place symbols in the open counters of the letters.
 

Stay away from the symbols that have been overused.

Try to select new forms to convey ideas. Keep in mind that, you are the designer. The client is coming to you for designs and ideas that they can't create. They don't want redundant symbolism. They can do that themselves. They are coming to you because you are the expert in visual communication.

Use the pen tool to create graphic images that work with the open counter areas of the selected fonts. Keep the shape and lines of the graphic bold...considering the appearance of the composition when enlarged or reduced. Experiment with variations of the graphic. Think in terms of providing the client with choices.
If all of the logotypes look the same, it will weaken your presentation.
Apply colors that suit the character of the company. Experiment with different color combinations.

  
 
Overused symbols. Conveys ideas...transmits a message